Accountability and Transparency
Our core values are to be humility, to respect for human beings, to be close to the public, to perform the corporate governance with the sense of social responsibility.
Innovation
To create permanent superiority in the areas of trademarks, patents, technology, design, IT network, intellectual and industrial property.
Active Participation
To create a management approach encouraging participation and common mind in decision-making processes.
Strategic Approach
To manage our today's business perfectly, and to plan our future as providing superiorities in the long term.